When you choose to list with Benge Redding, you can rely on our 60+ years of combined, full-time real estate experience to navigate any complexity, attract the right buyer, and secure the highest possible price for your home.
Where we'll listen to understand your unique situation, walk you through current market trends, talk through your specific goals for the sale of your home, and guide you through exactly what you can expect from our white glove, luxury seller experience.
Taking into account our analysis of recent sales in your neighborhood and comparable properties, together we'll determine the list price for your home. When you choose to move forward with Benge Redding, the next step will be to sign the Listing Agreement.
At this point, we'll manage every detail of getting your home ready for market. We'll work together to determine the level of marketing exposure you want for your home—and craft a tailored marketing strategy that you feel both completely confident in and comfortable with.
Never—at any point throughout your selling experience with us—will you wonder what's happening or what's next. Depending on how we've decided we'll market your home, we'll manage the creation and distribution of targeted ad campaigns, direct mail pieces, Open Houses, and other marketing campaigns to attract more buyers. And often, buyers simply come from tapping William Raveis' extensive, family-owned network of luxury real estate associates.
Once your buyer (or buyers) submits an offer, we'll negotiate every term in the contract—from purchase price to closing costs to contingencies to timeframe to lenders to the settlement date and more—to ensure you walk away with the best possible outcome after a smooth closing.
Depending on your level of comfort when it comes to publicly marketing your home, we'll discuss a promotion strategy that makes sense for your particular situation. In addition to promoting your property on the Multiple Listing Service (MLS), here's what our marketing strategy may include:
From drone videos and customized walkthrough home tours to world-class photography, we'll capture the essence of your property to maximize your equity. No detail is too small—we'll even strategize which order to present your photos in. We'll highlight the most impressive features and amenities to give potential buyers an exclusive look into what it'd be like to live there.
With so many potential buyers on social media, we take full advantage of these channels. We'll actively promote your home on Facebook and Instagram to increase exposure and attract the right buyer.
Through our exclusive partnership with William Raveis, we offer unmatched global exposure for your property, ensuring it reaches the most affluent buyers around the world. While we have deep roots with more than 4,400 Sales Associates in Florida and the Northeast, our network’s reach extends far beyond. Through our affiliations with Luxury Portfolio International, The Realty Alliance, Who’s Who in Luxury Real Estate, and Leading Real Estate Companies of the World, your property will be presented to top brokers and discerning buyers across the globe.
By leveraging this elite network, we maximize your property’s visibility, ensuring it is seen by the most qualified and motivated buyers, both locally and internationally, who are relocating to Florida and looking for properties like yours. Whether they're searching for a second home or a luxury investment, our global connections guarantee your property receives the exposure it deserves.
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